The website was required in response to meeting a business need: allowing customers to order online and benefit from free local delivery. Due to the nature of their business, and the meat and poultry products which they sell, the site needed to be bespoke to meet customers’ specific ordering and delivery requirements.
Design & development
Fortem Digital created a website design which allows visitors to the site to easily see the range of products on offer and facilitates easy ordering.
The following development work was undertaken to meet their specific needs:
- Site registration before users can order. This is to ensure that customers’ addresses are local, as all deliveries are made by hand.
- All prices have to show an ‘approx.’ or ‘typical pack price’. Due to the fact that Godden don’t generally sell pre-packed meat; all orders are made to order. The final price won’t be known until the customer’s order is fulfilled.
- Once the order has been delivered the customer is sent an invoice for payment.
- One of the key elements of the website development was over-riding the e-commerce default plugin functions. Customers of Godden Butchers who live within a 2 mile radius require an order value of £30 per order; whereas customers outside of this radius require an order value of £40.
The result is a website which is easy to navigate, and facilitates easy ordering for customers; has the back end functionality to meet Godden Butchers’ specific needs, with the ability to add any new product ranges throughout the year.
"Andy and Ricky at Fortem Digital did a great job of sorting out our e-commerce website at a very reasonable price. At every stage they provided expert guidance and made it all quite simple. When it comes to websites there is always be another job to do but we are delighted with the results so far."
Reuben Godden - Godden Butchers November 2020